Brands
MyGALF partners with Decathlon as corporate wellness partner for flagship running event
Mumbai: MyGALF, India’s trusted one-stop wellness platform for corporates, announces its partnership with Decathlon Mumbai as the corporate wellness partner for the upcoming Decathlon 10K 2023 – Mumbai Edition. The event will be held on 10 September at the Decathlon Sportsplex in Mumbai.
This event is not only a thrilling opportunity for running enthusiasts but also serves as a qualifier for major marathons. The event features various categories, including the 1km Kids Run, 3km Fun Run, 5km Fun Run, and the highlight, the 10km Timed Run.
MyGALF has established its reputation over the past three years, delivering innovative corporate wellness solutions that facilitate a comprehensive approach to fitness. Their solutions are characterized by their simplicity, credibility, and dependability, qualities that have earned the trust of corporate entities nationwide. “We are delighted to partner with a global brand like Decathlon,” said MyGALF founder and CEO Amit Vasistha. “MyGALF’s journey, fortified by the backing of BITS Goa under the Government of India’s Seed India Fund Scheme, has attested to our commitment to excellence, ethical practices, and unwavering values. Our aim is to drive noticeable change and create a tangible impact by assisting corporate employees in embracing wellness as a fundamental lifestyle choice.”
Decathlon’s city leader in Mumbai Prasad Pawar shared his enthusiasm for the event, stating, “All these years, you’ve known us for our affordable products and sustainable approach. We all know how sport can change and transform lives and we’re just out here, trying to get the people of Mumbai City together and amplify it to the extent that the entire country can get inspired. If you haven’t had the chance to experience it yet, this is your calling. We move people through the wonders of sport. It’s why we’re here, and what we do best and we can’t wait to see the whole city run together on 10 September in what is Decathlon Mumbai’s biggest event yet.”
The ‘Decathlon 10k 2023 – Mumbai Edition’ is not just a running event; it is an embodiment of the collective spirit of well-being, vitality, and determination that resonates with both Decathlon and MyGALF. With MyGALF onboard as the Corporate Wellness Partner, the event is poised to elevate its reach and touch the lives of numerous corporate individuals eager to adopt a healthier way of life.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
