Brands
MyGALF partners with Decathlon as corporate wellness partner for flagship running event
Mumbai: MyGALF, India’s trusted one-stop wellness platform for corporates, announces its partnership with Decathlon Mumbai as the corporate wellness partner for the upcoming Decathlon 10K 2023 – Mumbai Edition. The event will be held on 10 September at the Decathlon Sportsplex in Mumbai.
This event is not only a thrilling opportunity for running enthusiasts but also serves as a qualifier for major marathons. The event features various categories, including the 1km Kids Run, 3km Fun Run, 5km Fun Run, and the highlight, the 10km Timed Run.
MyGALF has established its reputation over the past three years, delivering innovative corporate wellness solutions that facilitate a comprehensive approach to fitness. Their solutions are characterized by their simplicity, credibility, and dependability, qualities that have earned the trust of corporate entities nationwide. “We are delighted to partner with a global brand like Decathlon,” said MyGALF founder and CEO Amit Vasistha. “MyGALF’s journey, fortified by the backing of BITS Goa under the Government of India’s Seed India Fund Scheme, has attested to our commitment to excellence, ethical practices, and unwavering values. Our aim is to drive noticeable change and create a tangible impact by assisting corporate employees in embracing wellness as a fundamental lifestyle choice.”
Decathlon’s city leader in Mumbai Prasad Pawar shared his enthusiasm for the event, stating, “All these years, you’ve known us for our affordable products and sustainable approach. We all know how sport can change and transform lives and we’re just out here, trying to get the people of Mumbai City together and amplify it to the extent that the entire country can get inspired. If you haven’t had the chance to experience it yet, this is your calling. We move people through the wonders of sport. It’s why we’re here, and what we do best and we can’t wait to see the whole city run together on 10 September in what is Decathlon Mumbai’s biggest event yet.”
The ‘Decathlon 10k 2023 – Mumbai Edition’ is not just a running event; it is an embodiment of the collective spirit of well-being, vitality, and determination that resonates with both Decathlon and MyGALF. With MyGALF onboard as the Corporate Wellness Partner, the event is poised to elevate its reach and touch the lives of numerous corporate individuals eager to adopt a healthier way of life.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
