MAM
myclassroom brings in Joydeep Mukherjee as CMO
Mumbai: Ed-tech company myclassroom on Wednesday announced the appointment of Joydeep Mukherjee as chief marketing officer. myclassroom provides learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country.
In this role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience, said the statement.
“The edtech industry is at a pivotal point in its evolution,” said myClassroom co-founder and director Prashant Sharma. “The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”
“Joydeep has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team,” he further said.
An alumnus of XLRI, Mukherjee is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales & distribution, P&L leadership, product management, and consulting. He is a highly experienced marketing leader with a proven track record of building brands and designing high-impact marketing strategies.
“myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all,” said Joydeep Mukherjee on his new assignemnt.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
