Ad Campaigns
myBillBook continues its ‘Tum Kamaal Ho’ campaign on MSME Day
Mumbai: myBillBook, India’s GST billing and accounting software by FloBiz, has launched a brand video under its MSME Day exclusive property, ‘Tum Kamaal Ho’. The brand released a high-energy MSME anthem last year to celebrate the resolve and spirit of MSMEs. This year they have followed this up with a heartfelt video with the narrative of how these small businesses become a part of our daily life, and while their efforts, unlike larger enterprises, are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation’s economic growth.
The 90-second video incorporates relatable and common phrases used to address MSME owners like Bhaiya, Didi, Uncle and Aunty, while the visuals showcase their perseverance and determination to overcome everyday business challenges. MSMEs contribute 30% to India’s GDP and provide employment to 110 million people. They are known for their multi-tasking and adaptability qualities and play multiple roles like the salesperson, delivery person, cleaner, manager, accountant and any other role required by their nature of business. MSMEs may not have the advantage of easy-to-get credit, the best marketing tools, a readily available workforce and many other means, but they still offer value & exemplary customer service for their customers by prioritising building long-term relationships with customers, employees, and suppliers. The campaign is released on YouTube and will be promoted through various social media & digital channels.
FloBiz CEO & co-founder Rahul Raj said, “We are thrilled to launch the succession to our MSME anthem, Tum Kamaal Ho, in the form of this video. We are proud to support the mission of Aatmanirbhar Bharat and believe that MSMEs are the backbone of India’s economy. myBillBook has always been at the forefront of offering value to MSMEs through our technology and content, and the occasion of MSME Day is always special for us as an organisation. We hope our attempt to praise and respect the efforts through the content property ‘Tum Kamaal Ho’ will inspire more people to appreciate and support MSMEs in their communities.”
FloBiz director – brands & growth marketing Pulkit Saboo said, “The latest version of Tum Kamaal Ho thoughtfully portrays the diverse roles of small business owners and helpers who tirelessly contribute to the Indian economy in their unique ways. As the MSME anthem, it showcases our commitment to being true champions for MSMEs, emotionally connecting with individuals who aspire to start a business or have already overcome challenges to define their destiny. By doing so, we aim to strengthen our long-term marketing and communication plans, forging deeper connections with our end customers. We hope that the long-term property ‘Tum Kamaal Ho’ becomes a daily source of inspiration, empowering individuals to remind themselves of their own excellence and resilience – Tum Kamaal Ho!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
