MAM
My FM unveils new campaign across 17 stations
MUMBAI: My FM, the Dainik Bhaskar Group‘s radio venture, has unveiled a new campaign, ‘Kyunki Dimaag to Dimaag hai, Suno Dil Ki, 94.3 MY FM ke saath Jiyo Dil se‘, across its 17 stations.
Says My FM COO Harrish M.Bhatia, “Our new campaign further strengthens our brand philosophy. MY FM is well recognised with the tag line ‘Jiyo Dil Se‘ and to further consolidate our brand philosophy, the new campaign has been developed keeping the listeners preferences and profile in mind.” Developed by Mudra Communications, the new campaign has ‘Dimaag‘ and ‘Dil‘ as the leading characters with ‘Dil‘ winning over MY FM‘s audiences. With this launch, not only the content and packaging of the campaign has undergone transition, but the radio station has also upped its programming and music content for various regions. Based upon a survey conducted by My FM, programming, music and sparklers have been individually developed for each region to suit the desires and preference of the audience. 16 Always will air between 11 am and 2 pm in Bhopal, Indore, Jaipur, Chandigarh, Raipur, Nagpur and Ahmedabad. Dil Chahta Hai, a request show, will be broadcast in all the 17 stations from 2-5 pm. Naughty Raatein will be aired from 11 pm to 1 am. The show will be aired in all stations except Amritsar, Chandigarh and Jalandhar. Additionally, My FM has also introduced new weekly segments. Jo Hukum Mere Aka is a morning drive time segment wherein RJs will do anything that the listeners call up for. Aankh Khuli toh Dil Yeh Bola is another morning segment where RJs will speak up and discuss issues of public interest with the listeners. Dil Ki Bhadaas is an evening de-stressing segment where the RJs will be hearing out listener calls. Loudspeaker, meanwhile, will focus on regional and close-at-hand issues and discuss solutions.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
