MAM
MWA LAUNCHES CYLO CANNONBALL IPX7 WATERPROOF FLOATABLE BLUETOOTH SPEAKERS AT CES 2019
MiWorld Accessories (MWA), a leader in designer electronics, with brands including Cylo, Isaac Mizrahi, Bebe, Sugartone, Coby, and Kensie, announced today that they will launch an extension of their Cylo line of audio products at CES 2019, Booth #17540 Central Hall, the patent-pending Cannonball IPX7 waterproof floatable Bluetooth speakers, which feature true wireless capabilities that allows you to pair two speakers together for a totally immersive experience.
Patent-Pending Stabilization Technology for Use in Water and on Land
Priced at $49.99 and $79.99 respectively and available March 2019, the rugged Cannonball and Cannonball Max float in water with patent-pending stabilization technology for use on water and on land. Sand and dirt resistant for the beach and outdoors, they feature up to a 100 foot Bluetooth range — perfect for listening to music at parties, the beach, home, and in the office. In addition, the Cannonball speakers have a flat bottom to use indoors as a table or desktop speaker and feature a built-in mic to take phone calls.
Cylo Cannonball Bluetooth Speaker Line Info:
Cannonball Model:
4” diameter.
IPX7 waterproof.
Wireless chipset provides ability to pair two speakers.
Dirt and sand resistant.
Floats in water.
Patent-pending stabilization in water and on land.
Up to 60 Foot Bluetooth range.
Flat bottom for indoor table and desktop use.
MSRP: $49.99
Available: March 2019
Cannonball Max Model:
5” Diameter.
IPX7 waterproof.
Wireless chipset provides ability to pair two speakers.
Dirt and sand resistant.
Floats in water.
Patent-pending stabilization in water and on land.
Up to 100 Foot Bluetooth range.
Flat bottom for indoor table and desk use.
MSRP: $79.99.
Available: March 2019
MWA will be at CES 2019, Booth #17540 in the Central Hall, LVCC. CES is held January 8-11, 2019 in Las Vegas at the las Vegas Convention Center. To schedule CES press meeting with MWA, contact: Karen Thomas/Eva Yutani, Thomas PR (631) 549-7575, Emails: kthomas@thomaspr.com eyutani@thomaspr.com
MWA is redefining the way products are designed and manufactured, staying on top of fashion and trends that translate to unique innovations. Their team of designers and engineers is continually improving product design that utilizes advancements in the market and pushes the boundaries of everyday design. For more information, see the Cylo site at: www.gocylo.com and MWA at: www.miworldaccessories.com.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
