MAM
Muster Maven bags marketing mandate for Recon Oil
MUMBAI: Muster Maven, business and brand consultants, has won pan India marketing mandate for Recon Oil Industries. The win comes on the back of a multi-agency pitch.
As a part of the mandate, Muster Maven will be working on the development of business plan including marketing, distribution, sales promotion and communication strategy for all the brands of Recon Oil Industries. This process will be done in order to support the brand’s sales and distribution team in the market.
Muster Maven CEO Vinod Gaikwad said, “Recon Oil Industries is a very prestigious account for us. We are excited to work with Recon Oil Industries and put all our energy and efforts to ensure that this association benefits both brand and business.”
Iqbal Ahmed, Recon Oil Industries chairman and managing director said, “We have chosen a team of young and energetic sales and marketing enthusiasts of Muster Maven through a competitive evaluation process. Muster Maven will work on our existing flagship brands. The young team will bring to the table a lot of energy and innovative ideas to give a fresh brand appeal and reach the target audience in the most effective and integrated way.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
