MAM
Music stars to feature in Motorola ad campaign
MUMBAI: Motorola together with music stars will launch a new advertising campaign. This will introduce the Motorola ROKR — the world’s first mobile phone with iTunes which is Apple’s music service.
The service will enable music lovers to transfer up to 100 of their favourite songs from the iTunes jukebox on their Mac or PC to their mobile phone. The campaign which is for the US, Europe and Hong Kong brings together a host of past and present music legends including Madonna, Little Richard, The Bravery, Iggy Pop, Biggie Smalls, Ahmir, Common and Beethoven, in a screen-first directed by Jesse Dylan.
The month-long Phone Booth campaign devised by BBDO New York, supports the launch of the ROKR and debuted in the US a few days ago.
Motorola chief marketing officer Geoffrey Frost says, “Just as MOTOROKR is the first great fusion of music and phone Phone booth is the perfect fusion of genres and generations — a great metaphor for how we all express ourselves through the music we love. It’s a nice way to show how the device formerly known as the cellphone continues to evolve.”
Set to the soundtrack of Madonna’s song Hung Up which is the first single release from her forthcoming album — the TVC combines computer wizardry with location shoots in New York and London. The TV spot is scheduled to appear on multiple MTV Network stations such as MTV, VH1, MTV2, ABC. It will also be seen during several primetime premieres including The Apprentice, The Simpsons, and Lost.
The inspiration for the ad came from the phone booth packing craze of 1959 and creatively demonstrates how consumers can now enjoy the iTunes experience on their mobile phone.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
