MAM
Music stars to feature in Motorola ad campaign
MUMBAI: Motorola together with music stars will launch a new advertising campaign. This will introduce the Motorola ROKR — the world’s first mobile phone with iTunes which is Apple’s music service.
The service will enable music lovers to transfer up to 100 of their favourite songs from the iTunes jukebox on their Mac or PC to their mobile phone. The campaign which is for the US, Europe and Hong Kong brings together a host of past and present music legends including Madonna, Little Richard, The Bravery, Iggy Pop, Biggie Smalls, Ahmir, Common and Beethoven, in a screen-first directed by Jesse Dylan.
The month-long Phone Booth campaign devised by BBDO New York, supports the launch of the ROKR and debuted in the US a few days ago.
Motorola chief marketing officer Geoffrey Frost says, “Just as MOTOROKR is the first great fusion of music and phone Phone booth is the perfect fusion of genres and generations — a great metaphor for how we all express ourselves through the music we love. It’s a nice way to show how the device formerly known as the cellphone continues to evolve.”
Set to the soundtrack of Madonna’s song Hung Up which is the first single release from her forthcoming album — the TVC combines computer wizardry with location shoots in New York and London. The TV spot is scheduled to appear on multiple MTV Network stations such as MTV, VH1, MTV2, ABC. It will also be seen during several primetime premieres including The Apprentice, The Simpsons, and Lost.
The inspiration for the ad came from the phone booth packing craze of 1959 and creatively demonstrates how consumers can now enjoy the iTunes experience on their mobile phone.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
