MAM
Music stars to feature in Motorola ad campaign
MUMBAI: Motorola together with music stars will launch a new advertising campaign. This will introduce the Motorola ROKR — the world’s first mobile phone with iTunes which is Apple’s music service.
The service will enable music lovers to transfer up to 100 of their favourite songs from the iTunes jukebox on their Mac or PC to their mobile phone. The campaign which is for the US, Europe and Hong Kong brings together a host of past and present music legends including Madonna, Little Richard, The Bravery, Iggy Pop, Biggie Smalls, Ahmir, Common and Beethoven, in a screen-first directed by Jesse Dylan.
The month-long Phone Booth campaign devised by BBDO New York, supports the launch of the ROKR and debuted in the US a few days ago.
Motorola chief marketing officer Geoffrey Frost says, “Just as MOTOROKR is the first great fusion of music and phone Phone booth is the perfect fusion of genres and generations — a great metaphor for how we all express ourselves through the music we love. It’s a nice way to show how the device formerly known as the cellphone continues to evolve.”
Set to the soundtrack of Madonna’s song Hung Up which is the first single release from her forthcoming album — the TVC combines computer wizardry with location shoots in New York and London. The TV spot is scheduled to appear on multiple MTV Network stations such as MTV, VH1, MTV2, ABC. It will also be seen during several primetime premieres including The Apprentice, The Simpsons, and Lost.
The inspiration for the ad came from the phone booth packing craze of 1959 and creatively demonstrates how consumers can now enjoy the iTunes experience on their mobile phone.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
