Ad Campaigns
Musafir.com set to ‘ghoomao’ Indians along with Sachin
Mumbai: Sachin Tendulkar may be all set to hang his boots, but there’s no dearth of opportunities for him. Now, the master blaster is on-board with Musafir.com – a new travel portal that has just made an entry in the Indian market. The cricketer has a 7.5 per cent stake in the company.
Founded in the UAE by Sachin Gadoya, Albert Dias and Mohammed Al Thani in August 2007, the site has roped in Sachin Tendulkar as its face. The portal chose the cricketer for the fact that he is a champion and a global citizen.
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We understand the travel market well, says Manu Monga
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“One doesn’t associate Sachin to a particular state or a region but to India. He is a global citizen and a champion and that’s what we want to establish here.” says Musafir’s marketing vice president & head Manu Monga empahsing that they have enough experience about the sector and despite of being new in India, they are not scared of the already established names in the market. “We understand the travel market well,” says Musafir’s marketing vice president & head Manu Monga empahsing that they have enough experience about the sector.
The UAE based travel portal launched in the country recently wants to be seen on the top of the hospitality sector. Universal Travels, which is the parent company of the portal, has been around for a long time in the middle-East and believes that the travel industry has boomed in India in the last seven years. “We don’t think any market can mature in such a short period of time and there is more than enough space for growth,” says Monga.
The USP of the portal will be its ability to help people plan their holidays. It wants to be known for complete travel solutions provided to the Indian travellers with exceptional customer service and several product innovations.
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The site has already allotted its various duties – Publicis will handle creative duties, while Maxus will be in charge of the media planning and buying.
The company has spent around Rs 20-25 crore during its launch period. In the first leg of their promotion, Musafir.com has branded all the charging points at all major airports in the country. Apart from this, Tendulkar will be seen showing the travellers “a new way to go ghoomne” wherein Musafir.com is a new enabler encouraging “people to stop dreaming and start travelling”.
It plans to have a 360 degree marketing campaign that includes radio, television and outdoor media and will soon be launching a second phase of marketing campaign with festival and holiday season approaching.
The company plans to invest Rs 100 crore in the first year of its launch. By 2018, it aspires to be among the top five OTAs (Online Travel Agent) in India leveraging on its strong investment capability and expertise in the travel sector.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
