Account
Murata Vios ropes in Perfect Relations as PR & communications partner
Mumbai: Perfect Relations has been awarded the communications mandate for the med-tech firm, Murata Vios. The win comes on the back of its PR efforts for several healthcare brands and hospitals, the agency said.
Perfect Relations will develop a strategic structure for the firm and manage its communication strategies to position the brand as a thought leader in the segment and increase the brand’s awareness and visibility in the media.
“Perfect Relations comes with significant expertise in the healthcare sector, and we are excited to have them on board,” said Murata Vios, VP- sales & marketing for India, Dr Ashutosh Mundkur. “We are on a growth journey as we continue to scale and increase our footprint in the Indian Healthcare sector. Perfect Relations will help us with creative and impactful storytelling and drive the right communication strategies.”
“With the current pandemic, healthcare technology space is brimming with possibilities. Murata Vios is a pioneer in the wireless remote monitoring space, delivering value for hospitals, clinicians and greatly improving patient outcomes,” said IND Perfect Relations senior director, Sanjay Choudhry. “We are pleased to partner with Murata Vios to drive communication strategies for the brand. With our expertise in the healthcare sector and differentiated storytelling, we will help Murata Vios achieve its growth ambitions.”
Perfect Relations will service the account out of its Bangalore office, supported by its network of 18 offices covering all state capitals and principal markets.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
