MAM
Mumbai watches IPL the most, Punjab the least
MUMBAI: The third edition of the Indian Premier League (IPL) has thrown up some interesting numbers with Mumbai watching it the most and Punjab the least.
The average TVR in Mumbai for the first 14 matches is 6.2 while in case of Punjab it is 3.55. This could in part be attributed to the team’s performances as Mumbai is on the top of the table while Punjab is languishing at the bottom. Sachin Tendulkar‘s superlative performance could be another reason, though some analysts feel he has an appeal spread across the country.
Kolkata and Bangalore managed an average TVR of 5.6, but Delhi surprisingly got an average rating of 4.9. Rajasthan got an average TVR of 4.4 while Chennai got an average TVR of 4.2.
Despite having to play away from home city, Hyderabad fetched an average TVR of 5.2.
As expected the home matches are the most viewed. The match between Mumbai and Delhi on 17 March got a rating of 10.79 in Mumbai while the contest between Mumbai and Bangalore got a TVR of 9.04 in India’s financial capital.
The fact that Delhi is lagging behind can be seen from the fact that the Mumbai-Delhi encounter only got a rating of 6.83. While it is the highest TVR for Delhi it is well below what Mumbai, Kolkata and Bangalore peaked at.
The match between Bangalore and Kolkata on 14 March got a TVR of 11 in the city of joy. Strangely in Bangalore it only got a rating of 5.16. Where the people of the garden city really tuned in was for their match against Mumbai on 20 March which got a rating of 10.05. In Punjab only five matches crossed a TVR of 4 while Rajasthan got a peak TVR of 6.6 for their match against Delhi on 15 March.
The fact that the opening match was shifted away from Hyderabad did not dampen the enthusiasm for the IPL for people in that city. The first match got a TVR of 8.25 which was the most for that city while their match against Chennai on 14 March got a TVR of 8.04.
Interest in the IPL, though, might have slowed down as their match against Punjab on 19 March got a rating of 6.7. The fact that Mumbaikars are interested in the IPL can be seen from the fact that three matches that did not feature the Mumbai Indians crossed a TVR of 6.
MAM
Adidas Originals unveils India co-created Superstar with Ranveer
Tiger-inspired limited edition marks brand’s first India-led sneaker design
MUMBAI: From stripes on the field to stripes on sneakers, Ranveer Singh is leaving his mark this time in black and white. Adidas Originals has launched its first India co-created sneaker in collaboration with Ranveer Singh, signalling a sharper push towards localisation as India’s sneaker culture continues to gain ground. The limited-edition drop reworks the iconic Superstar silhouette through Singh’s personal aesthetic, drawing heavily from the Royal Bengal Tiger his self-described spirit animal. The design blends bold black-and-white tones with tiger-inspired detailing across the signature three stripes, alongside a bespoke Ranveer Singh insignia and jewel-like accents that add texture and visual punch.
Positioned as the brand’s first hyperlocal expression from India, the release reflects a broader strategy, take a globally recognised icon and reinterpret it through regional identity.
The campaign mirrors that idea. Set in an urban jungle, it explores themes of instinct, individuality and duality aligning both with the symbolism of the tiger and the long-standing ethos of originality tied to the Superstar line.
Adidas India senior brand director Bhawna Sikka described the drop as a milestone moment, noting that it reinforces India’s growing influence in shaping global sneaker narratives. The collaboration also builds on a decade-long association between the brand and Singh.
For Singh, the project carries a personal arc from wearing Superstars in college to co-creating one. The design, he said, reflects a belief in embracing one’s raw, instinctive identity.
With this launch, adidas Originals isn’t just releasing another sneaker, it’s testing how far local storytelling can travel on a global sole.
