MAM
Mumbai Metro One signs Connect Digital for its social media duties
Mumbai: The leading digital agency from the Connect Network family, Connect Digital, has won the social media mandate for Mumbai Metro One (MMO).
As a part of this association, the agency will build and manage the content strategies and creatives for the brand on Facebook, Instagram, and Twitter.
Connect Network MD and founder Haresh Nayak said, “We are ecstatic to be working with a legacy brand to help them create visibility amongst the relevant target audience. Our team is confident in shedding new light on the brand’s social media pages and contributing to their growth.”
On sharing the excitement of winning the mandate for MMO, Connect Digital AVP Charu Rawat commented, “We are happy to have the opportunity to partner with Mumbai Metro One and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-mind recall that the brand has created by applying creative, new-age thinking and a strong storytelling narrative.”
“The agency looks forward to harnessing the best of their capabilities, talent, technology, and partnerships and helping Mumbai Metro One build even more powerful consumer connections,” she added.
Speaking about this association, Mumbai Metro One business head Shyamantak Choudhury said, “Connect Digital demonstrates a strong understanding of the digital category at large. The team is motivated , diligent, and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We’re thrilled to partner with them as our social partners. This engagement will help us elevate our brand presence with the right strategy, innovation, and creative thinking. We are looking forward to creating some good and memorable work.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
