Ad Campaigns
Mumbai Indians bring cricketing giants to life at T2 with Arthat Studio’s sculptural tribute
MUMBAI: Cricket and creativity collided at Chhatrapati Shivaji Maharaj International Airport this week, as Mumbai Indians unveiled towering 12-foot statues of their star players-Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit Bumrah-crafted by Arthat Studio LLP. Installed at the arrival terminal (T2), these lifelike sculptures now welcome travellers to Mumbai with an unmistakable display of sporting pride.
The installation is part of the franchise’s ongoing #PlayLikeMumbai campaign and marks a striking fusion of public art and fandom. More than just decor, the project positions cricket icons as cultural landmarks-statues not of bronze, but of devotion.
Arthat Studio has gone beyond surface likeness, sculpting the soul of each athlete: Rohit’s calm authority, Hardik’s aggressive energy, SKY’s creative flourish, and Bumrah’s razor-sharp focus. The realism is uncanny; fans can almost hear the crack of the bat and the roar of the crowd.
“This initiative is a vibrant extension of Mumbai Indians’ ongoing #PlayLikeMumbai campaign, underscoring their commitment to inspiring new generations through the dedication and achievements of their iconic players,” the franchise shared.
For fans and visitors, these colossal forms deliver more than a photo op—they offer proximity to heroes who symbolise the spirit of Mumbai. The installation transforms the airport terminal into a canvas of celebration, reflecting the city’s deep cricketing pulse.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
