MAM
Mumbai-based agent Happenings picks up new programmes on DD
MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new programmes.
Happenings, a Mumbai-based marketing concessionaire, has picked up five programmes for DD Jullunder; three programmes for DD Metro. This is in addition to the existing programmes on DD Mumbai.
Happenings MD Harish Shaktawat says: “The uncertainty over CAS has helped us. We are getting more enquiries from media planners and buyers who wish to reach out to the interiors and upcountry markets in an attempt to develop a buffer for the post 14 July 2003 period. Several little-known producers in those areas as well as established players in the metros are specially creating content for DD channels in non-metros.”
DD Jullunder
| Name of the show | Time day of telecast | Rate per 10 secs |
| Lashkara | Thursday 7:15 pm | Rs 7,000 |
| Reshmi Roomal | Monday 7:55 pm | Rs 5,000 |
| Jalak | Monday 7:15 pm | Rs 7,000 |
| Lokvedana | Wednesday 7:15 pm | Rs 4,500 |
| Reshmi Dupatta | Sunday 8:45 am | Rs 2,500 |
| Dateline | Thursday 7:45 pm | Rs 6,000 |
Happenings has also selling airtime for three music-based shows produced by T-series. These three programmes will be shown on DD Metro.
DD Metro
| Name of the show | Time day of telecast | Rate per 10 secs |
| Pal do Pal | Monday 7 pm | Rs 5,500 |
| Mast Mast | Monday to Friday 12:30 pm | Rs 2,500 |
| Geet Sangeet | Saturday 2 pm | Rs 3,000 |
Happenings also has the following programmes on DD Mumbai: Chhatrapati Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000 per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays, Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10 secs).
Meanwhile, Shaktawat has also initiated dialogue with C&S channels. For June, Happenings has also picked up programmes on C&S channels such as Surya, Star, Zee Alpha, ETV Bangla amongst others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
