MAM
Mumbai Academy of Moving Image (MAMI) partners with Edelman India to drive the PR and Digital mandate for the 20th edition of the Jio MAMI Mumbai Film Festival with Star
MUMBAI: Mumbai Academy of Moving Image (MAMI), India’s leading platform for cinematic disruption and discovery, has appointed Edelman India to drive their Public Relations and Digital mandate for the upcoming edition of the Jio MAMI Mumbai Film Festival with Star. The mandate focuses on driving strategic communication programmes for their annual property, the film festival. Edelman’s extensive experience in building brands and the firm’s expertise in running large format events, makes this an apt partnership.
MAMI was founded in 1997 by renowned film professionals from the Indian Film Industry to create an annual international film festival in India that brings the best of cinema to the audience and also creates a world class film festival that can find a pride place in the film festival map of the world. This edition of the Jio MAMI Mumbai Film Festival with Star will celebrate its 20th year milestone.
Apart from the festival, the academy curates and runs a unique Year-Round Programme that sustains conversations around cinema throughout the year and makes cutting edge cinema from India and across the world available to audiences year-round.
With its experienced team of media strategists, content creators and creative thinkers, Edelman is strongly poised to drive communications for the Jio MAMI Mumbai Film Festival with Star and help it engage with a wide audience.
Creative Director – MAMI, Smriti Kiran said, “We are taking steps every year to strengthen our footprint and also strengthen the organization. For us, the next five years are years of institution building. A consummate film space does not exist in India and this is the one opportunity we have to create that entity. Getting Edelman on board is a step in this direction. They are one of the best integrated communications agencies in India comprising of Digital and PR professionals rooted in content. That is what we need. Disseminators who have a deep understanding of the work we do. I believe they will take the festival and the academy to the next level.”
“We have a national team that understands the mechanics of driving successful large-format events well. Managing multiple stakeholders, conversations and expectations, while telling a compelling and coherent story is a skill that our teams have developed over the years. Our earned-centric thinking and deep local understanding will help us craft a strong programme for the Jio MAMI Mumbai Film Festival with Star and we’re truly excited about this partnership,” said Himanshu Saxena, Brand Head, Edelman India.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
