Account
Multiple agencies win Kerela Tourism creative account worth Rs 220 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 June 2010 – 7 July 2010. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Dalmia Cement (Bharat) Ltd (DCBL) | Vizeum [Chennai] | NA | |
| M3M India Ltd. | – | MPG | 200 million |
Creative | |||
| HomeGenie | – | Dentsu Marcom | 100 million |
| IMN News | – | Green Goose Design Studio | NA |
| LG ACs | Rediffusion Y&R | LG Ad | NA |
| Philips-Electrolux | – | Mudra West [Mumbai] | 500 million |
| Shingar Group | Percept/H | 100 million | |
| Star Health & Allied Insurance | TBWA India | 100 million | |
Creative & Media | |||
Kerela Tourism | – | Stark Communications | 220 million |
| Crayons Advertising | |||
| Mudra | |||
| GroupM | |||
| Hues | |||
| Modern | |||
| AD India [empanelled] | |||
| Information compiled for period 18 Mar 2010 – 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
