Multi Screen Media gets OMD India as media partner

MUMBAI: Bringing an end to its decade-long partnership with MediaCom, Multi Screen Media has appointed OMD India as its new media partner following a multi-agency pitch. 
 
According to sources close to the development, the size of the account is pegged to be in the region of Rs 500-600 million.

The other agencies contending for the account included Carat Media and incumbent agency MediaCom. 
 
Sources confirm that OMD India will be handed over the new charge from 1 February. While OMD India will hold the fort expertise across all media platforms, the outdoor platform would be handled by Media Circle. 
 
The Multi Screen Media banner includes Sony Entertainment Television, Max, Pix and Sab under its umbrella.