Ad Campaigns
Mullen Lowe Lintas Group bags Grand Prix at Warc for Idea
MUMBAI: Idea’s Cellular’s ‘No Ullu Banoing’ ad campaign by Mullen Lowe Lintas Group has won the $5,000 Grand Prix at the WARC Prizefor Asian Strategy awards.
All of its three shortlisted entries won multiple laurels at the awards leading the India and South Asian leg.
‘Idea Cellular: The fool-proof internet service’ won a Grand Prix, a Gold and also picked up a cash prize of $5000, making it a second year in a row.
Of the other two shortlists, ‘Havells: A woman is not a home appliance’ won silver and Local Hero Special Award cash prize of $1000 while ‘Tata Tea: From packaged good to packaging good’ won a bronze award at the event.
Lowe Lintas national planning director S Subramanyeswar said, “It is amazing to see our work being appreciated on a world renowned stage like WARC. This consistent recognition amplifies and glorifies our belief in creating authentic and relevant work that works in the marketplace. We carried on from our excellent standing last year where we won both the Grand Prix and also the first Special Prize ever. We thank the jury for bestowing this honour once again on us. We hope to keep raising the bar.”
The Warc Prize for Asian Strategy is the annual competition to find the region’s best strategic case studies. Into its fifth year, the free-to-enter Prize is Asia’s leading showcase for incisive strategic thinking in marketing, with a $10,000 prize fund for winning papers. The 2015 edition of the awards event was held in Mumbai on 29 October, 2015 and attended by prominent advertising and marketing professionals.
This year, a total of 39 entries were shortlisted with more than half of these coming from India. With 21 case studies, entries from India made up for a chunk of the total while China/Hong Kong and Singapore each contributed four entries and the Philippines three. Overall, the award platform received more than 130 entries from across the Asia Pacific region and the shortlists came from eight markets and from a mix of major networks and local independent agencies.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
