MAM
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety – Kartik Aaryan
MUMBAI: Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand. Interestingly, the two possess a similar outlook on life and believe in taking the path less travelled.
Commenting on being on board as MUFTI’s first brand-ambassador, Kartik Aryan said, “MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety so it’s very close to my heart. It’s a great association to have. The kind of clothing lines that they have is young, trendy and matches my personal style.”
While Kartik became a Bollywood heartthrob with the success of his new-age films, Kamal chalked a successful path in the business of fashion. With both of them abiding by the adage never-say-die in their respective fields, and with the star working with similar beliefs that the brand represents, it was only fitting that Kartik was on-boarded as the first brand ambassador for MUFTI.
Speaking about the association, Kamal shared, “Given his journey in Bollywood, it is evident that Kartik is a man who is confident of his actions and believes in himself. He truly encapsulates the qualities MUFTI stands for – confident, authentic/genuine, youthful and trendy.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
