MAM
MUFTI Brings on Board Brand Marketing Expert Vipul Mathur as Chief Operating Officer
National, 25th September 2018: MUFTI, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya Birla Fashion and Retail Ltd., Madura Fashion and Lifestyle and Van Heusen among other companies. Prior to joining MUFTI, Vipul worked as the Brand Head for SKULT, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).
A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role at MUFTI, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth.
Speaking about bringing Vipul on board, Kamal Khushlani, Founder & Managing Director – Credo Brands Marketing PVT LTD. said, “We are delighted to have Vipul as a new addition to our top management team. MUFTI is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building MUFTI as the first global fashion brand with Indian roots.”
Commenting on his appointment Vipul Mathur, Chief Operating Officer, MUFTI Credo Brands Mktg. Pvt. Ltd. said, “I look forward to embarking on a new chapter in my career with the largest Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. MUFTI has a very strong product offering and a supply chain system, which makes it a very stable organization and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that MUFTI will cross the 1000 crore mark 4 years from now. It is exhilarating to be part of the company during this exciting journey.”
An industry veteran, Vipul will be succeeding Mr. Harbir Singh Sidhu who has helped direct MUFTI towards becoming a national success.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
