Ad Campaigns
Mudrex launches ‘Secure Your Crypto’ campaign
Mumbai: Mudrex, a global crypto investing platform, has launched its ‘Secure Your Crypto’ campaign aimed at educating investors on protecting their digital assets. In recognition of national cybersecurity awareness month, Mudrex will host weekly panel discussions and educational initiatives throughout October. These sessions will be streamed across its social media platforms, focusing on safeguarding crypto investments amid rising security breaches, frauds, and hacking attempts.
The campaign, designed to equip investors with essential knowledge, will include collaborations with crypto and cybersecurity experts. Topics like wallet security, two-factor authentication, and avoiding phishing scams will be discussed. Investors will have the chance to interact directly with cybersecurity experts in live Q&A sessions, addressing concerns about protecting their assets.
Mudrex will also release blog posts, videos, and infographics to simplify complex cybersecurity concepts for everyday investors. The initiative is part of Mudrex’s larger commitment to fostering trust and building a secure ecosystem for crypto investors worldwide.
Mudrex’s CEO and co-founder, Edul Patel emphasised, “As digital assets gain prominence, securing these investments becomes paramount. Through this campaign, we aim to educate our community and the broader crypto audience on how to adopt best practices and avoid the growing risks associated with cyber threats.”
In a continued effort to protect its users, Mudrex recently won a Delhi High Court order against fraudulent websites using its trademarks to deceive investors. By standing firm against scams, Mudrex reinforces its commitment to safeguarding users from malicious schemes.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
