Ad Campaigns
Mudrex launches Independence Day Airdrop campaign
Mumbai: Mudrex, a Y-Combinator-backed global crypto investment platform, has announced the launch of its Independence Day Airdrop campaign. To mark this occasion, Mudrex will airdrop up to Rs. 10 crore worth of Bitcoin (BTC) to its users and participants, making it the largest Bitcoin airdrop ever conducted in India. The campaign will run from 1 to 13 August across social media platforms namely Twitter, Instagram, LinkedIn, and Telegram.
In alignment with its mission to foster financial awareness, Mudrex is partnering with 50 influencers across nano, micro, and macro levels. These influencers will significantly amplify the campaign on major social media platforms, through Twitter, Telegram and Instagram. Additionally, Mudrex will engage its community of two million users through targeted email marketing, ensuring all essential details about the airdrop are communicated effectively. This campaign will be supported by a comprehensive content marketing strategy featuring educational blog posts, insightful guest articles, and dynamic video content.
The Independence Day Airdrop campaign highlights Mudrex’s dedication to making crypto investments accessible to a wider audience. By distributing Bitcoin, Mudrex aims to demonstrate the potential benefits and opportunities that digital assets can offer. This initiative is not only a celebration of a national holiday but also a drive to promote a deeper understanding and adoption of cryptocurrencies among the general public.
“At Mudrex, we believe in the transformative power of crypto. This Independence Day, we want to celebrate by giving back to our community and encouraging more people to explore the potential of digital assets. Our Rs. 10 crore Bitcoin airdrop is a step towards making financial independence accessible to all,” said Mudrex India market head Pranjal Agarwal.
Participants in the campaign will have the opportunity to receive Bitcoin by engaging with the Mudrex platform. Detailed information about the mechanics and eligibility criteria for the airdrop will be available on the Mudrex website and through its official communication channels. Mudrex encourages all participants to review the eligibility and milestone criteria thoroughly to maximize their potential rewards.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
