Ad Campaigns
Mudrex celebrates Bitcoin Pizza Day with pizza campaign
Mumbai: Mudrex, the Y-Combinator-backed global crypto investing platform based in Bengaluru and San Francisco, is excited to announce the launch of its Bitcoin Pizza Day campaign. As part of this initiative, Mudrex sent pizzas to approximately 300 startups and companies in and around Bengaluru, commemorating the evolution and widespread adoption of Bitcoin.
Bitcoin Pizza Day holds a special significance in the cryptocurrency world, as it marks the anniversary of the first documented transaction using Bitcoin. Mudrex, known for its innovative approach to crypto investing, saw this as an opportunity to bring the community together and celebrate the remarkable journey of cryptocurrencies.
The Bitcoin Pizza Day campaign served as a reminder of the progress made in the crypto industry and the broader implications of digital currencies. It showcased Mudrex’s commitment to promoting the adoption and understanding of cryptocurrencies in a tangible and enjoyable way. The campaign has been spoken across the company’s social media platforms, especially on Instagram.
Furthermore, Mudrex has partnered with Via Milano in Bangalore, granting new signees the opportunity to indulge in complimentary pizzas provided by Via Milano.
“We are thrilled to celebrate Bitcoin Pizza Day by sharing pizzas with our fellow startups and companies. It’s a fantastic occasion to reflect on the incredible journey of cryptocurrencies and their monumental impact on the global financial landscape”, said Mudrex head of brand marketing Pranjal Agarwal.
Coinswitch CEO and co-founder Ashish Singhal said, “May 22, 2010, Bitcoin made its inaugural practical use, establishing a model for subsequent applications of crypto. Prior to this incident, the concept of crypto existed purely in theory, lacking any proof of its capacity to facilitate real-world purchases. Nevertheless, Laszlo Hanyecz’s decision to exchange 10,000 Bitcoins for two pizzas provided concrete evidence of crypto’s potential as a medium of trade…
To acknowledge this momentous day at CoinSwitch, we will all come together to indulge in a delicious pizza feast!
CoinSwitch presents to you a Bitcoin-inspired pizza recipe.
Happy Bitcoin pizza day!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
