MAM
Mudra’s Meera Chandra to join jury for One Show & Clios
MUMBAI: Mudra Marketing Services’ National creative director Meera Sharath Chandra has been invited be on the Interactive Jury for two world-renowned award shows – the One Show at New York and the Clio at Miami.
As National creative director at Mudra, Chandra oversees the creative product of five key strategic business units including Tribal DDB India (the digital arm), Rapp Collins India (direct response and CRM specialists), Kidstuff Promos & Events (events and promotions company), Primesite (the out-of-home and retail division) and Brand Therapist (the health and lifestyle vertical).
Mudra Marketing Services CEO R. Lakshminarayanan said, “Meera has done us proud. Her contributions to the Mudra Group are immeasurable, I wish her more success in the future.”
Chandra said, “It’s a wonderful feeling – and a great responsibility. Both juries are prestigious and each has its own demanding agenda and its own skew on creativity.”
The 48th international Clio Awards Festival will be held 9-12 May, in Miami South Beach, FL. Several events are planned, including the opening night Hall of Fame reception, the Lifetime Achievement Award presentation, creative workshops and seminars, two awards galas and screenings of the Clio TV Shortlist.
While the One Show Interactive is among the most important award shows for new media worldwide and the One Show Pencil has become a well known symbol of creativity. The judges are carefully chosen from across the world including Brazil, the United Kingdom, Japan and Sweden.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
