Mudra, Triton and Concept to handle GIC account

MUMBAI: Mudra West, Triton Communications and Concept Communication have been empanelled to handle the creative and media duties of General Insurance Corporation of India (GIC).
 
The agencies won the account duties after contesting a multi-agency pitch. The account was earlier handled in-house. 
 
GIC, formed in 1972, GIC provides reinsurance to the direct general insurance companies in the Indian market.