Mudra team wins AAAI-Cannes Young Lions Creative Competition

NEW DELHI: A young art-copy team from Mudra India’s South (Bangalore) office has won the prestigious AAAI-Cannes Young Lions Creative Competition.
 
Copywriter Shruti Sadani and creative supervisor Pradeep Ravindran were the winners of the all-India competition organised by industry body AAAI and the Times Group. Shruti and Pradeep win an all expense paid trip to France to represent India at the global Young Lions competition at Cannes.
 
This year, the theme of Cannes Young Lion competition was ‘Don’t buy Animal tested products’. Shruti and Pradeep’s entry was adjudged the best amongst 200 competing entries by senior creative leaders who judged the competition.
 
The judges included Contract chief creative officer advertising Ravi Deshpande, Saatchi & Saatchi NCD Ramanuj Shastry, and Dentsu creative partner Adrian Mendonza.