MAM
Mudra South nominated for Times Asia Pacific Advertising Awards and New York Festivals
MUMBAI: Mudra South has been nominated for the Times Asia Pacific Advertising Awards and also the New York Festivals.
Interestingly, Times Asia Pacific Advertising Awards short-listed only three entries from India and interestingly all the three are from Mudra South.
The 16th Times Asia Pacific Advertising Awards to be held in Taiwan early next year received 345 entries this year. The Mudra South campaigns short-listed are Nutrine Kokanaka (Coconut) and Blossoms (House of Used Books), in print and Monster (Get out!) in television.
At the New York festivals’ 2006, the agency has been shortlisted in the Television, Cinema and Radio Advertising Awards competition. The short listed entry was for Monster (Get out!) campaign for two categories- Business Services/Equipment and E-Commerce Service.
Mudra CEO and managing director Madhukar Kamath said, “Jagdish and Radha (S Radhakrishnan) have placed great emphasis on good work for Mudra South and the results are evident. It’s nice to know that the work is being recognized by the international advertising community.”
Mudra South executive creative director Jagdish Acharya said, “I am delighted to know that Mudra was the only agency from India to get short listed at the Times Asia-Pacific award. Moreover, in New York Festivals, our entry is the only one to have actually got nominated in the respective categories. We have been doing good work across brands and it is certainly nice to see some of these pick up awards as well.”
Times Asia Pacific Advertising Awards short-listed entries from various countries such as Taiwan (168), Japan (60), China (55), Hong Kong (26), Korea (18), Indonesia (10), India (3), Malaysia (2), Philippines (2) and Thailand (1).
The Times Asia-Pacific Advertising Awards was first held in 1990 by the China Times Group and was aimed at broadening Taiwan’s ad horizons and fulfilling a corporate vision while encouraging professional exchanges within the Asia-Pacific region.
The New York Festivals awards ceremony will be held on 26 January, 2006 in the Millennium Broadway Hotel in Manhattan.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
