MAM
MTV, Nick, Pepsi, Max get together for contest
MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the cricket field in South Africa.
The scheme works like this – kids below the age of 16 need to send a letter to the Indian skipper Saurav Ganguly explaining why they should lead the team. The six best entries will get a safari trip. There will be one winner per match.
Executive VP and Business Head MAX, Rajat Jain says, ” Max has always believed in expanding the entertainment potential of cricket so as to make it more appealing not just to the die hard purists but also the uninitiated. We believe in innovations and our Extraaa Innings is proof of the same. The concept of leading the Indian team into the arena for the World Cup is a dream come true for the youngsters who win.”
To create awareness around the contest, Nick will visit 200 schools in Mumbai, Delhi, Bangalore and Kolkata. A multimedia campaign has also been designed for the print and outdoors.
A panel from the two channels will sit and judge the entries. Entries must have the name, age, telephone number and address. Send them to Nickelodeon, P.O. Box 7918, Tulsiwadi, Tardeo, Mumbai 400034. One can also log on to nick.mtvindia.com.
Brands
Dabur elevates Mohit Malhotra to global CEO, appoints Herjit Bhalla as India business CEO
Bhalla will report to Malhotra in his capacity as global CEO
GHAZIABAD: Dabur’s board of directors has approved a senior leadership restructuring, elevating Mohit Malhotra to the role of whole-time director and global chief executive officer with immediate effect.
In a regulatory filing on Tuesday, the company said Malhotra, who currently serves as whole-time director and chief executive officer, has been redesignated as global CEO from 17 February, 2026.
Separately, the board has approved the appointment of Herjit S Bhalla as chief executive officer – India business, placing him in the category of senior management personnel. His appointment will take effect from 15 April, 2026.
Bhalla will report to Malhotra in his capacity as global CEO.
Aged 49, Bhalla brings more than 25 years of commercial and general management experience across multiple geographies. He began his career at Unilever, where he spent 16 years in sales and marketing roles, including a stint as marketing director in Moscow between 2009 and 2012.
He later served as chief operating officer at Metro Cash & Carry, where he was also a member of the executive board. In 2018, Bhalla joined The Hershey Company as managing director for India and has since held global roles, including vice-president positions overseeing India, AEMEA, Canada and global customers.
