MAM
MTS to initiate national campaign including TVC’s after Mumbai rollout
BANGALORE: Sistema Shyam Telesrvices Limited’s (SSTL) mobile telephony services brand MTS will initiate a mass media communications campaign, including TVC’s across all major national GEC, music and news channels after the roll out of its mobility services in Mumbai by the end of this year. This was revealed to www.indiantelevision.com by SSTL General Manager – Marketing (Brand and communication) Prasun Kumar at Bangalore on the sidelines of a press conference to announce the launch of MTS CDMA services in Karnataka today. The brand also unveiled a new logo in Bangalore today.
“In a market that is cluttered, we know that we have to spend money to be heard. Once we complete a rollout in a big circle like Mumbai, we will definitely go in for TVC’s on national GEC’s, supplemented by ads on music, news and other channels. This is about the time that our TVC campaign in Karnataka will also start – this too will be across major local GEC channels and some popular local music channels,” added Kumar
“When we rolled out services in Tamil Nadu, we had a multimedia campaign across the state on local, print, outdoor, radio and regional television in that state. We are on regional television channels and local radio stations in the other southern state circle that we are also present in – Kerala. We are planning a similar campaign for Karnataka shortly. We are also planning an on-line campaign,” further added Kumar.
Reportedly, for Tamil Nadu and Kerala the mobile telephony player had signed bundled deals with major media players such as the Sun Network and Asianet for their radio and television networks. The brand is in talks with radio stations across Karnataka.
Since October 2008, when it commenced operations, MTS has rolled out its mobility services in Rajasthan, Delhi, Tamil Nadu, Bihar, Kolkata, West Bengal, and Kerala circles and in Karnataka circle today. Harayana, Mumbai, Maharashtra and Goa circles are next within this years and Andhra Pradesh with the first half of next year according to SSTL President and CEO Vsevolod Rozanov.
Saatchi and Saatchi handle the creative duties and MPG the media buying for MTS.
SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and the Shyam Group of India. It has spectrum in all the 22 circles across the country. SSTL has tied with Mobile TeleSystems OJSC of Russia to bring in the MTS telecom brand to India.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
