MAM
MTR teams up with Fox Star Studios to market its Badam drink mix
MUMBAI: MTR Foods has partnered with Fox Star Studios, the makers of animated franchise The Ice Age, to market its range of Badam drink mix. The company will be offering badam and chocolate flavours during Ice Age 4.
Fox‘ film Ice Age 4: Continental Drift has been a big draw among children. MTR was keen to bring in a new wave of energy, excitement and make milk consumption more fun this season with this association by launching the drink.
“Ice Age titles are a massive success, highly entertaining and with lead characters that are so engaging and fun for kids that it offers our badam drink mix and chocolate badam drink mix an ideal platform for association,” said MTR Foods VP marketing Vikran Sabherwal.
Fox Star Studios CEO Vijay Singh added that Ice Age is the most successful animated franchise in India, which is hugely anticipated in particular, amongst children and families. “We are delighted with the association between Ice Age 4: Continental Drift and MTR‘s new range of kids‘ drinks,” he added.
The new products will be available across India through all major retail outlets and beverage counters from this month. It is available from 25 gm sachet priced at Rs 10 to 1 kg pack for Rs 280.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
