MAM
MTR Foods bought, Rasoi Magic to spend 40% of sales on ads
New Delhi: Pune-based Rasoi Magic Food (India) Pvt Ltd, manufacturer of ready to cook spice mixes, will spend around 40 per cent of its sales revenue on advertising in the print and electronic media in 2012-13.
The high spending on advertising follows Rasoi Magic Food‘s acquisition by MTR Foods, an 85-year-old Bangalore-based maker of instant food.
MTR Foods Pvt Ltd Vice-President (Marketing) Vikram Sabharwal told indiantelevision.com that television commercials had already been launched on the general entertainment channels and would soon be on other channels as well.
In addition, Rasoi Magic Food will also carry out an advertisement campaign in print media and use social media for promoting its products.
Rasoi Magic Food‘s spend on advertising was just 3 per cent of sales in 2009, which increased to 8 per cent of sales in 2010-11 and 16 per cent of sales in 2011-12.
Sabharwal said MTR Foods is aiming to spread its wings in the rest of the country. Rasoi Magic provides MT Foods a strong presence in western India.
MTR‘s annual advertising spend would be about 15 per cent.
In response to a question, he said the company did not believe in celebrity brand ambassadors.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
