MAM
MSNBC.com looking to drive cross media ad sales
WASHINGTON: MSNBC.com which claims to be a leader in breaking news and original journalism on the Internet, has hired two senior marketing experts to expand the company’s cross media advertising efforts.
Former director of business development at NBC Mary Paris joins MSNBC.com as director of cross media sales. Paris will oversee MSNBC.com’s media ad sales and branding across MSNBC and NBC, in cooperation with MSN.
MSNBC.com also has hired ad sales veteran and entrepreneur Thomas Bosco as regional sales director for the East and Midwest. Bosco, founder of personal finance site Compare Credit Cards Online, has nearly 10 years of cross media ad sales experience.
Paris has been involved with NBC and its strategic partners, including MSNBC, since 1993. Before directing business development at NBC, she served as a member of NBC’s Digital media group, producing the original websites for NBC stations and properties across the company. Paris also worked with NBC Entertainment and NBCi, managing day-to-day creative relationships between the two.
MSNBC.com recently hired Holly Heritage as a regional sales manager based in Chicago. Holly has several years of experience in advertising; most recently as sales director for the Economist Group; before that she was a director in interactive sales for Turner International based in Hong Kong.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
