Brands
MSM Grad names Nitish Bharadwaj vice president
NEW DELHI: MSM Grad, part of the global education and student mobility platform MSM Unify, has appointed Nitish Bharadwaj as vice president, signalling a clear intent to pair ambition with discipline as the company enters its next phase of growth.
A seasoned business and growth leader, Bharadwaj brings over a decade of experience across EdTech and professional education, with a reputation for scaling operations without losing sight of profitability. His career has been defined by building high-performing teams, tightening revenue engines and turning growth plans into measurable results.
Before joining MSM Grad, Bharadwaj held senior leadership roles at Planet Spark, where he helped scale the business from its early stages to an annual run rate of Rs 150 crore, while delivering more than Rs 300 crore in cumulative revenue. Along the way, he led and mentored teams of over 350 professionals, with hands-on responsibility for P&L, market expansion and data-led sales and forecasting frameworks.
Commenting on the appointment, MSM Unify founder and CEO Sanjay Laul, said the move reflects the company’s focus on execution as much as vision. “As MSM Grad scales its impact across global education and career pathways, leadership strength becomes critical. Nitish brings strategic clarity, operational rigour and strong people leadership, all of which will be vital as we accelerate our next phase of expansion,” he said.
In his new role, Bharadwaj will oversee overall business strategy and growth at MSM Grad. His remit includes driving scalable and profitable expansion, strengthening revenue and operational systems, building leadership pipelines and supporting MSM Unify’s wider goal of creating outcome-oriented, future-ready education pathways.
Speaking on his appointment, Bharadwaj said he was joining at a defining moment. “MSM Grad sits at the crossroads of education, employability and global opportunity. This is a pivotal stage, and my focus will be on building strong growth fundamentals, enabling teams to perform at scale and creating long-term value for learners and partners,” he said.
Industry watchers see the appointment as a move towards sustainable expansion rather than headline-grabbing volume. With Bharadwaj’s background in data-driven growth and margin discipline, MSM Grad is expected to sharpen demand forecasting, pricing strategy and market prioritisation.
For learners and partners, this shift could mean clearer outcomes, tighter programme relevance and more consistent delivery standards. As MSM Grad strengthens its internal engines and cross-functional alignment, the platform aims to move faster, collaborate deeper and deliver education that does not just scale, but delivers results.
With this leadership addition, MSM Grad underlines its commitment to growth with accountability, proving that in education, as in business, how you grow matters just as much as how fast.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
