MAM
MSLGroup India names Manish Thirumulpad as head of Bengaluru ops
MUMBAI: MSLGroup India has appointed Manish Thirumulpad as vice president and head of its Bengaluru office.
Thirumulpad will oversee business with immediate effect. His role includes the mandate to grow the business, internal capability enhancement and developing thought leadership.
With overall experience of nearly 15 years, he has in-depth knowledge of PR, corporate advisory and media.
MSLGroup India managing director Amit Mishra said, “Bengaluru being the technological, emerging business hub of the country and an important market, our focus is to strengthen group presence by offering best-in-class services. Under the leadership of Manish Thirumulpad, who in the role brings extensive experience in PR and corporate advisory, MSLGroup will be a stronger partner to our clients in Karnataka.”
Thirumulpad added, “With MSLGroup striving to lead the change in the communications industry in India, I am excited about the mandate and hope to take the firm to the next level in Bengaluru and other Southern markets.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
