Account
mSix&Partners entrusted with the integrated Media Mandate for Kapiva
Mumbai: mSix&Partners, GroupM’s youngest outcome-based agency, has secured the integrated media mandate for the new-age D2C Ayurvedic nutrition brand Kapiva, following a multi-agency pitch. The agency will handle all aspects of media for Kapiva, including TV, print, radio, cinema and digital.
Kapiva is a homegrown brand and a key player in the Ayurveda and Wellness space, boasting a vast product portfolio of science backed Ayurvedic nutritional products consisting of freshly sourced, unadulterated natural ingredients that address everyday health needs in a holistic manner.
The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. As a category creator in the segment, the brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.
Commenting on the development, mSix&Partners India managing partner Subhamay Mukhopadhyay said, “We are delighted to have partnered with Kapiva in its ambitious growth journey. We intend to capitalize on Kapiva’s unique positioning as a category creator in the segment to forge new business opportunities, design data driven, consumer-centric plans and bolster memorable consumer engagement. Sharing the brand’s new age and aggressive attributes, we are more than excited to commence operations and harness our synergies on this mandate.”
Kapiva senior VP Romil Lodaya said, “Ayurveda is increasingly recognized worldwide as a proactive healthcare system, and as industry leaders, we are committed to consistently advancing awareness and adoption for our brand. By leveraging mSix&Partners’ advanced capabilities, we intend to intricately understand consumer preferences and behaviors. This data-driven approach will enable us to tailor our communication strategies, ensuring that our message reaches the right audience at the right time and empower us to optimise our marketing strategies.”
With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team of highly skilled professionals from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
