'Build Naturally' campaign spotlights clinical study claiming 40 per cent rise in free testosterone over 60 days
The agency will leverage its data-centric approach to manage multi-channel planning.
WYP was chosen as Kapiva’s agency following a competitive multi-agency pitch.
Kapiva recently roped in Malaika Arora as brand ambassador and strategic investor.
Agency will also provide strategic counsel for content creation across mediums.