MAM
MS Dhoni to captain Officer’s Choice Blue
MUMBAI: Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni.
Officers Choice Snacks, over time, has stood for the core human value of integrity and ‘doing things right,’ and MS Dhoni mirrors the very same virtues. Dhoni is known for his calm and collected demeanour, his ability to make the ‘right choices,’ on field as a cricketer- and in life overall. His personality finds resonance with the positioning on righteousness of Officers Choice Snacks.
Created by Metaphor Communications, the 45-second film begins with MS Dhoni acknowledging and saluting all who do not, and did not, resort to any ‘setting’ in life. Dhoni then walks us through ‘slice of life’ situations lauding the honesty of people who have not done any ‘setting’ to achieve their goals. The film smartly covers relatable issues of college admissions, traffic penalties, business contracts and elections. It also touches on social issues like dowry and reinforces the importance of making the right choice.
The credibility of thought is built with Dhoni’s candid narration, and the film is set stylishly with the transitions of different situations with a visual delight.
Allied Blenders & Distillers head marketing Ahmed Rahimtoola says, “Officer’s Choice Blue snacks has always stood for a strong sense of purpose. Positioned on the platform of righteousness, the brand has built a distinctive personality around honesty and integrity. MS Dhoni as a brand, embodies similar values and we found a strong fit to pursue this engagement. We’re hoping the campaign becomes an inspiration for people to walk the right path, no matter how harsh the challenge appears to be.”
When asked about the campaign, MS Dhoni adds, “Life is all about the choices we make; and those who make the right choice deserve a salute. I’m glad Officer’s Choice Blue Snacks is inspiring people to always stay righteous in walks of life, regardless of the difficulty of situation and severity of demands.”
Allied Blenders And Distillers is a Kishore Chhabria promoted company. Its flagship brand is the famous Officer’s Choice Whisky and the portfolio includes Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies, Kyron Premium Brandy, Jolly Rogers Rum.
ABD is the 3rd largest spirits company in India with volumes of 35 million cases for the year 2017/18 and growing at a CAGR of 12 per cent over the last 5 years making it one of the fastest growing spirits company in India. ABD possesses a strong sales and distribution network nationally and a pan-India manufacturing base that includes 43 manufacturing / bottling units. It has 14 sales offices in 22 states across the country.
The company produces snacks and water in their diversified portfolio.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
