Ad Campaigns
MS Dhoni and EMotorad take over Times Square with new campaign
Mumbai: MS Dhoni takes Times Square by storm with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Cricket fans and mobility enthusiasts have been excited about this collaboration. The ad features MS Dhoni alongside EMotorad’s foldable, fat-tyred e-cycle Doodle V3, launching their latest campaign with immense impact.
Together, As per the press release MS Dhoni and EMotorad create a historical moment that celebrates not only India’s cricketing icon but also the future of sustainable transportation, marking a milestone for electric mobility.
“When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said EMotorad CMO and co-founder Aditya Oza.
“The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it’s a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —EMotorad VP marketing Neil Ghogale.
As a leader in sustainable transportation, EMotorad’s campaign with MS Dhoni underscores its commitment to cutting-edge technology and cultural resonance. It solidifies its position as a trailblazer in e-mobility and inspires a new generation of cyclists and cricket fans.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
