MAM
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee
MUMBAI: MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom).
Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.
Commenting on the development, MRUC chairman Ashish Bhasin says, “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust. IRS surely is in excellent hands. On behalf of the board, I would like to thank Sathya for his excellent tenure.”
On his new role Sakhuja says, “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the technical committee of this body. It will be my endeavour to ensure that the data is valid, reliable and beyond reproach.”
Sakhuja was executive vice president marketing at Star TV, prior to that he was marketing manager brands at Coca-Cola. Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over eight years, he held positions in marketing research and media.
He was the managing director of MindShare South Asia, then was the CEO of GroupM South Asia for six years.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
