MAM
MRUC appoints aMaps’ Joseph Eapen as CEO
MUMBAI: The board of Media Research Users Council has roped in Joseph Eapen as MRUC chief executive officer.
Currently serving his notice period as aMap CEO, Eapen, will takes charge of his new post by the end of this month.
With this new appointment, MRUC aims to expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media.
Said MRUC chairman Andrey Purushottam, “Eapen brings tonnes of relevant experience and will play a key role in transforming the MRUC into a vibrant organisation that spearheads the cause of timely, credible and cost effective research across all media. I am sure Eapen will make the MRUC far more responsive to the needs of its constituents.”
Eapen has 18 years of experience in media research in India and abroad and has done extensive research in print, television, radio as well as other consumer research.
Eapen says, “I am not only excited about growing and strengthening the IRS but also other areas of media research.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
