Ad Campaigns
Mr. SardiZukaam speaks out in Hamdard’s new TVC
MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.
The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.
The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.
Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”
Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
