Brands
Mr.DIY unveils Rajkummar Rao ‘Genie’ campaign for easy shopping
MUMBAI: Mr.DIY has rolled out its latest campaign with actor Rajkummar Rao, unveiling a playful ‘Genie’ twist that positions the brand as the answer to everyday needs without relying on magic. The new film marks the second chapter in the retailer’s ongoing partnership with the actor and reinforces its promise of making daily shopping simple, convenient and clutter-free.
In the hero film, Rao appears as a genie who discovers he is surprisingly redundant. With Mr.DIY offering more than 15,000 products across home improvement, décor, utilities, stationery and lifestyle, even a genie finds himself outmatched by a store that already has everything covered. The humour-driven storyline taps into real-life needs and gently pokes fun at wishful thinking, highlighting the brand as a reliable solution for everything from tiny fixes to everyday essentials.
The campaign builds on the brand’s 2024 film where Rao, playing a sharp-witted reporter, explored Mr.DIY’s vast range and helped establish the now-familiar tagline Milega kya, mat pooch, Mr.DIY has sabkuch. The new chapter takes that message forward by showing the brand as a modern genie of sorts, always accessible, fully stocked and tailored for real-world living.
Mr.DIY continues to expand its footprint across India, particularly in Tier II and Tier III cities, where it has positioned itself as the go-to destination for practical and affordable home and lifestyle solutions. The ‘Genie’ campaign aims to strengthen that connection by keeping the brand relatable, fun and firmly rooted in everyday convenience.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
