MAM
MPL Sports & BCCI add superfans during the Team India T20I jersey launch
Mumbai: With the World Cup just a little over a month away, there’s a new official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called “#HarFanKiJersey” ahead of the launch.
MPL Sports has launched a microsite called Har Fan Ki Jersey (https://harfankijersey.mplsports.in/), where users can upload their stories of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.
The new jersey will replace the Billion Cheers jersey, launched during last year’s World Cup, for all T20 format games.
Besides getting a first look at the jersey, users can also get a chance to be crowned a “superfan.” Once fans upload their stories, they will get a referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include discounts. The brand will also run contests on social media, giving users a chance to win match tickets as well as other money-can’t-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.
The “#HarFanKiJersey” campaign aims to mobilise the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
