MAM
MPG wins LG Care media account
NEW DELHI: Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major LG. The development follows the appointment of Everest Integrated Communications for the creative account.
On the win, MPG South Asia president, Sandip Tarkas, said, “We won the account following a multi-agency pitch, which was lasted for two weeks. The client allotted us the account on the basis of the credentials, quality of the team and strategic inputs.”
Tarkas termed the assignment as a challenging and daunting task, as well as satisfying and exciting win considering the fact LG Care is a new brand and the parent company had gone ahead with the largest media specialist Group M for LG Electronics account.
On the work, Tarkas said, “Its too early to comment on anything. We will getting brief from the client and the team will be announced for the same in a week’s time.”
LG Care is the latest addition to MPG clientele, which includes Reckitt Benckiser, ONGC, India TV from Independent News Television and IL&FS. “We have managed to win 12 accounts in the last year or so. MPG has performed fairly well in a short span (since its launch),” added Tarkas.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
