MAM
MPG wins LG Care media account
NEW DELHI: Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major LG. The development follows the appointment of Everest Integrated Communications for the creative account.
On the win, MPG South Asia president, Sandip Tarkas, said, “We won the account following a multi-agency pitch, which was lasted for two weeks. The client allotted us the account on the basis of the credentials, quality of the team and strategic inputs.”
Tarkas termed the assignment as a challenging and daunting task, as well as satisfying and exciting win considering the fact LG Care is a new brand and the parent company had gone ahead with the largest media specialist Group M for LG Electronics account.
On the work, Tarkas said, “Its too early to comment on anything. We will getting brief from the client and the team will be announced for the same in a week’s time.”
LG Care is the latest addition to MPG clientele, which includes Reckitt Benckiser, ONGC, India TV from Independent News Television and IL&FS. “We have managed to win 12 accounts in the last year or so. MPG has performed fairly well in a short span (since its launch),” added Tarkas.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
