MAM
MPG wins LG Care media account
NEW DELHI: Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major LG. The development follows the appointment of Everest Integrated Communications for the creative account.
On the win, MPG South Asia president, Sandip Tarkas, said, “We won the account following a multi-agency pitch, which was lasted for two weeks. The client allotted us the account on the basis of the credentials, quality of the team and strategic inputs.”
Tarkas termed the assignment as a challenging and daunting task, as well as satisfying and exciting win considering the fact LG Care is a new brand and the parent company had gone ahead with the largest media specialist Group M for LG Electronics account.
On the work, Tarkas said, “Its too early to comment on anything. We will getting brief from the client and the team will be announced for the same in a week’s time.”
LG Care is the latest addition to MPG clientele, which includes Reckitt Benckiser, ONGC, India TV from Independent News Television and IL&FS. “We have managed to win 12 accounts in the last year or so. MPG has performed fairly well in a short span (since its launch),” added Tarkas.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
