MAM
MPG ropes in Kunal Jamuar as head of West India
MUMBAI: Havas Media‘s media service group, MPG India, has roped in Kunal Jamuar as head of West India and executive director for Mumbai office.
Jamuar will be responsible for the growth of MPG Mumbai, the hub for agency‘s integrated services offerings including digital and sports and entertainment.
Besides new business growth, Jamuar will also work with different units within the agency such as Media Contacts and Havas Sports & Entertainment.
Havas Media & MPG South Asia CEO Anita Nayyar said, “Kunal came across as a very mature media professional with a fire in his belly to make it big and go for the big kill. It is this hunger to make things happen which impressed us.”
Prior to this Jamuar had spent four years at Lintas Media Group, overseeing the media activities of brands including Idea Cellular, UTI MF, Bajaj Auto and ITC.
Jamuar said, “One of the key reasons for joining MPG is that I find them to be a ‘Future Ready‘ agency, with a healthy focus on New Media, New tools and New Thinking. I look forward to supporting MPG‘s objective of achieving its rightful place in the Indian media space.”
In his nearly 15 years of experience in media planning, buying, strategy and account management, Jamuar has worked with agencies such as Madison Media, Media Direction, Lintas Media Group and Mudra Communications.
MAM
Catch launches TVC for iodised pink rock salt push
DS Group expands beyond spices with campaign going live April 20
MUMBAI: A pinch of salt just got a personality and a prime-time slot to match. Catch Salt & Spices, part of the Dharampal Satyapal Group, has rolled out its first television campaign for Catch Premium Iodised Pink Rock Salt, signalling a clear step beyond its core spices and sprinklers play. Conceptualised by Dentsu Creative Webchutney, the campaign leans into a product-led narrative, aiming to build awareness in the relatively less-explored salt segment. The film goes live from April 20 across television and digital platforms, including social media and OTT, as the brand seeks scale and visibility.
Set in a neighbourhood play area, the TVC swaps hard selling for a slice-of-life moment. Two mothers chat while their children hover nearby until a young girl takes centre stage, confidently breaking down the origins and benefits of pink rock salt. The message lands softly but clearly: even everyday ingredients now come with a story.
The creative pivot reflects a broader shift in consumer behaviour. Salt, long treated as a commodity, is being reframed as a conscious choice part health cue, part lifestyle signal. By placing a child at the centre of the narrative, the film plays on the idea that awareness is no longer confined to adults; it’s trickling down, reshaping household decisions.
For DS Group, the campaign marks more than a product launch, it’s a category expansion. With Catch already established in spices, the move into salt positions the brand to tap into adjacent kitchen essentials, while reinforcing its long-standing thought that food is more than just fuel.
In a market where differentiation is often hard to sprinkle in, Catch is betting that storytelling and a dash of everyday relatability can do the heavy lifting.
