MPG retains MTS biz worth Rs 1.5 bn

MUMBAI: Havas Media’s flagship brand, MPG India, has retained telecom service provider MTS’s media account.

The account size is estimated to be Rs 1.5 billion.

The mandate was awarded following a multi agency pitch that also involved Mediacom, Motivator, Mudra and LMG.

MTS has chosen Portland and OAP as their outdoor agencies.

The two agencies were appointed following a multi agency pitch that was attended by Laqshya, Posterscope, Percept and Aaren.

While the North and East regions will be looked after by Portland, OAP will manage the West and South.