MAM
MPG is once again Reckitt Benckiser media partner
MUMBAI: In the wake of a multi-agency pitch, MPG India has preserved the media account of Reckitt Benckiser.
As part of the new mandate, MPG will act as Reckitt Benckiser‘s media AoR for India and South Asia region. MPG India has been handling the media duties for Reckitt Benckiser since 2004.
Reckitt Benckiser has divided its media business between Havas Media Group and Publicis Group for 17 brands at the global level. The company claims that this consolidation will bring economies of scale, enhance media capabilities and ensure a fully integrated approach across all brands.
Reckitt Benckiser EVP category Rakesh Kapoor said, “We have chosen two global media partners that will bring us new consumer insights, better capabilities in technology and systems and superior skills in ensuring that we build better consumer engagement strategies and executions.”
Meanwhile, digital media make a significant component for all Reckitt brands.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
