Ad Campaigns
MPCB’s ‘Shahanpan Dega Deva’ campaign drives action for a cleaner environment
Mumbai: The ‘Shahanpan Dega Deva’ campaign, led by Maharashtra Pollution Control Board (MPCB) chairman Siddhesh Ramdas Kadam has made remarkable strides in raising awareness about pollution reduction and sustainable practices within our communities. This initiative has successfully engaged participants, inspiring them to take meaningful action toward a cleaner environment.
The campaign’s impact is evident through various outreach methods, including billboards and digital ads that highlight the importance of environmental stewardship. Kadam stated, “The Shahanpan Dega Deva campaign has proven that collective action can lead to a substantial impact. Together, we have empowered individuals to take responsibility for our environment, making strides towards protecting our environment from harmful polluting effects on our river/lake bodies in the city while respecting our religious beliefs. This is just the beginning.”
In 2023, the city bore witness to approx. 76,000 eco friendly Ganesh idols which were immersed in 191 artificially created ponds. But this year with the ‘Shahanpan Dega Deva’ campaign, MPCB sought to increase awareness and encouraged the citizens to make smarter and environmentally friendly decisions. The direct impact was that the city bore witness to more than 82,000 eco-friendly idols being adopted by the citizens of Mumbai this year with immersions in 204 artificial ponds across the city. This awareness campaign exemplified MPCB’s commitment to creating a greener and cleaner environment for future generations.
In the upcoming festive season, MPCB is committed to raising awareness about the importance of sustainable practices by announcing plans for additional educational campaigns, to further their commitment to pollution reduction, noise control, and improving air quality. By continuing to foster awareness and responsible practices, MPCB aspires to make a lasting difference in the communities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
